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Tag Archives: Chivas Regal

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In Aberdeen, Scotland, Chivas brothers started making whiskey in 1801 which means the company is in business for the last 208 years. The sales figures of 2007 mentioned 4.4 million 9 litre cases. I am not sure if this means the company sold about 40 million litres of whisky in all or 40 millions litres of whisky in 750 ml bottles plus others. Whichever it is , it is a large quantity of whiskey. This is possible because it is the largest selling premium whisky in many countries including USA and China and many countries in Europe.